Smith Optics 50 Year Anniversary

By Eric Bonneman On Tuesday, February 03 rd, 2015 · no Comments · In

Smith celebrates 50th anniversary

by launching a new brand identity.

Smith Optics

The Choice of Anglers

smith opticsSmith Optics is the premier choice for professional and recreational anglers all over the world. Proudly sponsored by Smith optics, Tides Right Charters is no exception. From an angler’s perspective, there are no other optics available that offer the clarity to see right into the water the way Smith Optics can.

The lenses and the frames take the abuse of a fishing guide and can offer years of service for any level of angler. The ChromaPop lenses are like x-ray vision on the flats. Even in choppy waters, spotting tails becomes less of a task with these glasses. Clarity in the water and on the water, there isn’t much more an angler can ask for when it comes to fishing glasses. Give your eyes the advantage they need when sight fishing the flats, choose SMITH.

Smith Optics 50 Year Anniversary

The Official Press Release

1965-2015

50 years
Our 50 years of innovation has helped us perfect one thing – amplifying the thrill of human experience. Everything we do, every pillar in our character, and every product we develop delivers on this simple idea. Join us by getting outside to push limits and experience the thrill first hand. This is Smith, and the experience is everything. We’re proud to unveil our new logo. Celebrating the last 50 years and looking ahead to the next 50.

In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable vent foam goggles so he could get a few more powder runs on days when everyone else had to go indoors. With our golden anniversary celebration in 2015, SMITH stays true to its vision of pioneering advanced products to fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference.

Our vast heritage of product innovation has formed who we are as a brand today. SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection. Most recently we created the most scientifically advanced polarized lens technology, ChromaPop™, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore™ technology.

Taking 50 years of heritage to inform the next 50 years of innovation, SMITH is dedicated to making products that authentically empower thrill seekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more.

As a declaration to our future progress, we are proud to announce the new visual identity of SMITH. Following a refined brand platform that modernizes our beliefs, values, and who we stand for, SMITH will re-launch our entire product range in January 2015 with a new logo and brand presentation. With clean, modern and refined letterforms, the updated logo hearkens back to our original identity and speaks to the fundamental tenets of our brand: performance, movement, and essential design.

New smith optics logo

Throughout the year, SMITH is globally rolling out its new visual identity across in-store visuals, consumer and trade advertising, updated website and new product packaging in addition to product logo updates on goggle straps, snow and bike helmets, lifestyle and performance sunglasses and ophthalmic eyewear.

The new SMITH identity represents the forward movement of an iconic brand rooted in the great outdoors. From sand to snow, SMITH continues to blend clean style into products tuned for thrilling experiences, while maintaining an inclusive and vibrant personality. To us, the experience really is everything and thus it’s ALL about friends on a powder day. Here’s to one hell of a good time for the next 50 years.

About Smith

Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.